Who am I?

Personal Details

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  • First name: Guillaume
  • Last name: Martinez
  • Date of birth: 19 January 1994
  • Nationality: French
  • Address: Paris
  • Email: guillaume.martinez01@gmail.com

Profesional Profile

I am student in a Master Degree at Telecom Ecole de Management (Mines-Telecom Institute).
I’m currently in interim year. This year is shared between a six months internship as Web Marketing Assistant and a semester abroad in New York.
In september 2017, I will start my Master Degree last year in Digital Marketing.
It’s a sandwich training and I remain open to all proposals.

My Professional Background

Work Experience

2016 June - 2016 December

La Régie Emploi

Web Marketing Assistant

In the Marketing team of the society La Régie Emploi, web editor of the job boards, Jobintree.com and Jemepropose.com, my tasks were as follow:

• Webmarketing campaign: SEO, SEA, Display, Affiliation
• Managing the communication schedule
• Newsletters
• Statistical analysis
• Creation of sales and marketing support
• Community management
• Competitive intelligence

2015 June - 2015 August

Clos des Coustoulins

Head of Marketing and communication

I participated to start a luxury and innovative tourism activity in doing :

• A market study of the bnb
• A benchmark which allow me to collect useful informations and ideas for the activity
• Identification of the target and positioning to set marketing and communication plan
• Choice of the communication channel (press, social media, web…)
• SEO
• Social media publishing strategy
• Research of partners

2014 April - 2014 June

AdVini

Wine Sales Assistant in mass market retailing

Within the AdVini group, 3rd french winery, my responsabilities were :

• Commercial prospection
• Trade negotiation (proposition of new products or point-of-sale promotion in anticipation of next summer…)
• Rearrangement of wine sections of supermarkets in the aim of showcasing rosé wine as summer approaches
• Competitive intelligence

My Education

Education

2017 February - 2017 June

Kaplan International Center

Semester abroad

Language training

2014 September - 2018 June

Telecom Ecole de Management

Master Grande Ecole

My interest in Web, innovation and Marketing drive me to choose Telecom EM, a school different from any other business school by its IT orientation.

Some courses I have taken :
• Entrepreneurship in a digital world
• Marketing & Digital Marketing
• The basics of programming : Unix, Java, SQL

Associative activities :
• Partnership Manager for the Gala of the schools Telecom
• Three missions for Sprint Junior Entreprise (cold-calling, market analysis)
• Member of a Student Body – In charge of travels organization

Important projects :
• 3 months project : start-up OLO (Personnal hologram assistant)
• Entrepreneurship Challenge of the schools Telecom (100 teams)

2012 September - 2014 June

IUT de Montpellier-Sète

DUT Techniques de Commercialisation

Between theory, application and student life, the DUT Techniques de Commercialisation was the best way to integrate a great business school.

Some courses I have taken :

• Direct Marketing, Operational Marketing, Strategic Marketing, Point of Sale Marketing
• Communication
• Distribution
• Geopolitic
• CRM

Important projects :
• 8 months supervised project  : 30th Association Française du Marketing congress Communication (creation of a smartphone application, logo special 30th anniversary, brochure and press releae)
• Olive Oil Market Analysis in Australia in order to consider export for the up-market oil-works of Clermont l’Hérault

References

  • Franck Ferrua

    Dir. Marketing & Communication

    Guillaume, l’entreprise qui te recrutera pour ton stage sera chanceuse à la fois pour ton implication, tes valeurs, ta conscience professionnelle et ton bon sens… Autant de qualités que j’ai pu apprécier sur les projets que nous avons menés ensemble. Bonne continuation.

What I am good at

Skills & Knowledge

Software

Excel80%
Powerpoint95%
Word98%
Photoshop50%

LANGUAGE SKILLS

English
SPANISH

KNOWLEDGE

  • Google Analytics
  • Google Adwords
  • SEO, SEM, Display, Affiliation
  • WordPress
  • DoubleClik for Publisher
  • Social media marketing plan
  • Contents creation
  • Community Management
  • E-mailing
  • CRM
  • Market analysis
  • Benchmark
  • Business Plan
  • Project management
  • Business intelligence

Hobbies & Interests

  • Sports

    Sports

    football - tennis - ski - wakeboard - bodyboard - running

  • Travel

    Travel

    USA - Scotland - England - Spain - Italy - Croatia - Bosnia - Hungary - Greece - Bali - Morocco - Mauritius - Seychelles

  • Innovation

    Innovation

    New technologies - Connected object

  • Entrepreneurship

    Entrepreneurship

    New business start up

  • Series

    Series

    Peaky Blinders - Suits - Narcos - Game of Thrones - Breaking Bad - Sons of Anarchy - Mad Men - Vikings - Sherlock - Mafiosa - Californication - Mr.Robot - ...

  • Video Games

    Video Games

    Sports - War - Adventure

  • Fashion

    Fashion

Recent creations

Portfolio

  • + >

    Start-up Hol in

    Entrepreneurship Challenge

  • + >

    OLO

    OLO

  • + >

    Clos des Coustoulins

    Clos des Coustoulins

  • + >

    Jobintree Stats de la semaine

    Jobintree

  • + >

    Jobintree Stats de la semaine 2

    Jobintree

  • + >

    Jobintree website traffic

    Jobintree 2

HOL iN

Start up Hol in

The challenge is organized by the incubator of the schools Telecom SudParis and Telecom Ecole de Management.
500 participants in 100 mixed engineer / manager teams looking for creating an innovating company.

With my team, we created a virtual hologram assistant for hotel rooms. This product is beneficial to hotels (customer loyalty) but also for customers (creating a profile by machine learning and suggesting visits, restaurants… according to past experiences).

I've principally taking care of Marketing aspects of the project :
- Market analysis
- Consumer profile
- Maketing plan
- Development plan for the next 3 years

But also financial part:
- Income statement for 3 years
- Financial plan for 3 years
- Cash flow forecast for 3 years

At last I created the logo, layout of the business plan and Powerpoint presentation of the project.

holin

Start-up OLO

OLO Project

During my Master 1 option "Lean Start Up and Business Model" we realized for 3 months the business plan of "OLO", an hologram virtual assistant.
My main tasks were Market Analysis, Consumers Analysis and Marketing Mix.

 

capture-decran-2016-02-20-a-16-52-04

Clos des Coustoulins

Social Media Marketing Plan

After my intern in "Le Clos des Coustoulins", I have continued to work with the team for implement the Social Media Strategy.

It was principally to define a publication strategy on Facebook and Instagram.

13055847_1586919911619723_4377210750775646079_o

Graphic Design Jobintree

Social Media

With the intention of increasing the company's online visibility, I created some graphic contents. Including the heading "La Stat' de la semaine".

This allowed to reach a younger audience than before.

stat-de-la-semaine-7

Graphic Creation Jobintree

Social Media

 

With the intention of increasing the company's online visibility, I created some graphic contents. Including the heading "La Stat' de la semaine".

This allowed to reach a younger audience than before.

stat-de-la-semaine-7

Graphic Design Jobintree

Website Traffic

With the intention of increasing the website traffic, I created some graphic contents presenting the different employment sector on the website.

This allowed to multiply by 10 the number of application from Facebook in a month.

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Contact